The future of organic coffee: Building a network of support for regenerative agriculture
Jean Orlowski
Thu, 07/30/2020 – 02:00

Nearly a decade ago, as we took in the lush plant life, clean air and warm sunshine surrounding us during a vacation in Hawaii, my wife, Danielle, and I knew a life shift was happening. A connection to the land — this island — was built on that trip, leading us to relocate permanently to Captain Cook, Hawaii. It was there that we came across a six-acre Kona coffee farm that had fallen into neglect. Nurturing this farm back to life strengthened our relationship with the island, taught us the true meaning of sustainability and allowed us to become advocates for organic farming beyond our own acreage.

Today Hala Tree Coffee Farm consists of nearly 100 acres, and we’ve built a network of like-minded coffee farmers looking to become fully organic. While organic processes may not change the taste of the coffee beans (the environment here takes the credit for that), the organic processes show respect to the land that produces them. We’re firm believers that authentic Kona coffee is organic and that shifting toward regenerative agriculture is vital. Globally, but especially on an island, just being “organic” is no longer enough.

Moving from ‘minimizing impact’ to regenerating

Our motivation to make a career out of farming stemmed from a love of the land. We wanted to work with this island, not take from it, and leave it even better than we found it. Learning the intricacies of Kona coffee farming from the ground up highlighted the need for organic practices early on. While sustainability is important no matter where you live, living on an island increases the urgency.

Our soil, our trees and our water eventually connect to the ocean that surrounds Hawaii. While we want to care for the island itself, the consequences of not using organic practices can reach to the mainland United States and beyond, carried by the currents.

Even small island farms leave a lasting effect — both positive and negative — on the environment globally. And because Hawaii must import large amounts of produce (resulting in 600,000 pounds of CO2 released into the atmosphere for each flight from San Francisco to Hawaii), regenerative agriculture is imperative for our state.

One major way to do that is to shift the way farming is done, especially for key crops such as coffee.

Kona Coffee

Until recently, Hawaii was the only U.S. state that grows coffee beans (California has just started), and Kona coffee is coveted around the world. The mix of rain, quality soil, sunshine and elevation on the island creates the perfect environment for farming coffee beans. The conditions truly can’t be reproduced elsewhere, and that’s why the Kona coffee farming community is passionate about the environment and our island. At Hala Tree, we focus on two key areas: our soil and our trees.

We focus on topsoil regeneration by using perennial peanuts as ground cover to nourish the soil and anchor it. Our farm, as with most coffee farms in Hawaii, covers sloped areas prone to runoffs. Ground cover is vital to stabilizing our soil; we focus on the regenerative piece by choosing materials that give back to the soil.

During pruning and clipping seasons on the farm, everything cut from the trees is spread on top of the current soil throughout the farm. We also use natural fertilizer made from fish bones throughout the farm. Wildlife is also a consideration with ground cover; we must ensure that we are not restricting movement or harming native animals. These species are key to the land’s ability to regenerate, and we must work with them, not around or against.

New trees are continuously planted on the farm to boost carbon sequestration. We have about 100,000 trees under our management, each being carefully maintained with organic practices.

Part of our initiative to move toward regenerative agriculture is helping other local farmers obtain organic certification. This initial process can be time-consuming and cost-prohibitive for small farms; for example, the weed maintenance piece is a tall order in a wet, humid climate where plants grow at astounding speeds. By bringing more farms under our wing and helping them on the organic path, we aim to better equip the agriculture community to embrace regenerative farming.

What’s good for one is good for all

While smaller farms may have the most to gain from going organic, the upfront cost to earn that designation can be prohibitive. Materials, tools, processes and labor need to be accounted for, not to mention the cost of certification. Farms also must be fully organic for three years before a certification can be awarded, adding a time investment on top of cost. For a small farm with just a few acres, this may be impossible to achieve alone.

In order to create more organic farms and better serve the planet, larger farms (and perhaps even corporate brands) need to prioritize the sharing of resources and support.

In order to create more organic farms and better serve the planet, larger farms (and perhaps even corporate brands) need to prioritize the sharing of resources and support.


Our own expansion as a company is partially fueled by mentoring other farms. The territory here can be difficult to work with, given the grades of hills and the need for special equipment. We help smaller farms by sharing resources and, in some cases, we manage their acreage to support their journey toward organic certification.

Our partners either pay a fee or share a part of their harvest with us in exchange, making organic farming attainable while ensuring that they still see profit. It’s a form of regenerative agriculture itself: We’re investing in the community that invested in us, keeping everything local.

Other types of agriculture are starting to use this model, and more need to follow. The wine industry is similar to coffee in terms of cultivation, harvest and processing. Established vineyards with organic certification can lift up neighboring vineyards and share their resources. When more organic wine enters the market, consumers are more likely to try it, which benefits the newly established organic farms and boosts the industry as whole.

While new technology can help this process, machines can’t fully replace people or mimic the value of a strong, supportive network. That’s why we all need to work together.

We hope to see farms of all kinds on the mainland and beyond consider the model we’ve created in Hawaii. We need more minds behind innovation in this area to continue growing and making regenerative practices accessible. While living on an island initially may have raised our sense of urgency for going organic, it’s no less imperative for our farming community in other U.S. states and around the world to shift their practices.

While sustainability discussions can feel overwhelming and difficult, we have an opportunity in the agriculture community to show fellowship, support and positivity — and perhaps improve products and profits along the way.

Pull Quote
In order to create more organic farms and better serve the planet, larger farms (and perhaps even corporate brands) need to prioritize the sharing of resources and support.


Regenerative Agriculture





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Hala Tree Coffee Farm owners Danielle and Jean Orlowski

Hala Tree Coffee Farm owners Danielle and Jean Orlowski.


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